Every once in a while you evaluate your business goals and ask yourself —what more can I do? When you’re the point where you’d like to build brand trust, create exposure and expand your influence, hosting an event sets you apart from the competition. So here we have a list of tips on how to build your small business by hosting an event:
Create Exposure and Expand Influence
Everyone else is waiting for their chance, next big break, or to get their foot in the door. All the while you are over here creating your very own opportunities.
Hosting an event creates brand exposure and expands influence. The successful marketing of your event will draw attention from your target audience, competitors, potential sponsors. Before you know it, you will have new prospects, new clients, and new opportunities. Everyone knows an event is no easy feat and the struggle of being a small business owner is real. But put on your big boy/girl pants it’s time to bring the house down and set yourself up to be an industry leader.
Build Trust Through Transparency
Hosting an event will grow your business and brand following, only if people believe in you and what you offer. Your social media following is “poppin”, but at an event, you can’t hide behind a funny meme or catchy hashtag. You’re a boss with nothing to fear. Time for a badass event to celebrate and promote your business success and growth!
But before all that play you need preparation.
Be prepared to tell the story behind your brand, but don’t be the only one telling it. In order to build trust through transparency at your event try the following:
Open mic for customer testimonials
Hold a Q&A panel
Survey attendees and use the data to create a unique report
Q&A panel with partners, employees, and sponsors
Providing Immediate Benefits
Personal experience is the new currency. Your event will undoubtedly draw the attention of new clients and prospects. What about the ones who have been with you all along? Take this time to show your gratitude because your current following is your bread and butter. Many have seen your brand transform. Imagine how impressed they are now that you’re finally hosting an event!?
Here are a few ways you can provide immediate benefits for the newbies and dedicated brand followers:
Creative Contest (with cool prizes)
Adding Value with Notable Speakers
Promotes Brand Loyalty
Hosting an event will grow your business by promoting brand loyalty. This happens in a number of ways and for a number of reasons.
The first is emotional. At a live event, you will interact with your target audience, one-on-one, and face-to-face. There are certain connections that can only be made in person and an event is the best opportunity to make as many as possible.
This valuable ‘face time’ offers the opportunity for guests to experience the look, feel, and personality of your brand. Even if you can’t shake everyone’s hands, people will see the effort and will perceive your loyalty toward your clients/customers and reciprocate that in the form of loyalty to your brand.
People also tend to be loyal to a brand they have invested in. Purchasing a ticket and attending shows a level of commitment to your brand, already. But naturally, you have to keep them coming back for more.
Assume a “total brand experience” approach before, during, and after the event.
Planning and executing a stellar event is a lot of work, but maybe not in the way you think. Your event will my take the shape of a new product launch, a workshop, or a holiday bash. Whatever the purpose of your event, your brand messaging has to be crystal clear. This can be challenging but it’s the perfect opportunity to really define yourself and the vision of your work. The best part is sharing this with your event attendees. If you or anyone else had any questions regarding your brand–the air will be cleared and your brand value unleashed!
Hosting an event will grow your business, so forget about dedicating yourself to your event if you’re not prepared to scale. While an event takes dedication, the brand recognition and demand that follows a successful event–that’s the where the real work starts.
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At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on firstname.lastname@example.org We are only a message away.