While an event can be a fun experience for attendees, it can be the exact opposite for small business owners. If an event is going to be successful, a variety of factors must come together without a hitch— including catering, decorations, event venue, schedule, and attendees. Even if you have the first four factors ready to go, the event will be a failure without a sizable crowd. After all, you are organizing an event to attract potential market.
And trust us, you want your event to go well. Local promotional events can either be a great way to attract new, highly-engaged customers or be a tremendous waste of money. Not to mention the damage an unsuccessful event will do to your business reputation, and your personal self confidence.
Take a look at these tried and true ways to gather people for your business event.
- Market The Location
The event venue is more than just the area where you plan to host the function. It is also a powerful marketing tool that can help attract a crowd. To start, you’ll want to choose a venue that’s suitable for the type of event you are hosting. For example, an outdoor location or restaurant might work well for a casual team outing, while a banquet room or dedicated business venue would be better for a formal workshop.
Select a location big enough to accommodate your ideal number of guests and then some, but not too big or your group will look small even though it is really your ideal number. Find a venue you can fill, but not to overflowing, then decorate according to the event’s theme and make the place as comfortable and visually pleasant as you can. Finally, snap photos of the venue, and market the images on both social and traditional media. Pictures say a thousand words so market those that scream “fun,” “comfort,” and “good time.”
- Offer Post-Event Activities
As you promote your primary activities, don’t forget about post-event opportunities. For instance, you could have an open forum event where participants and speakers can discuss specific topics while enjoying a cup of coffee and pastries. It can also be an after party hosted by one of your sponsors where participants and VIP guests can interact with each other in a less formal setting. Post-event activities add more value to your event. They encourage clients to learn more about your company or purchase whatever it is you are offering. They say the fortune is in the follow up, so make sure you really those opportunities after the show is over.
- Advertise On Your Website
Leverage your website as a marketing channel. Promote press releases, blog posts, and banner ads that will increase event awareness. In addition, allow event attendees to register and learn more about your event on your website. The most successful event marketers include an online registration page and shower the website with calls-to-action. To motivate your audience, you can give incentives, promotions, or discounts to those who will confirm their attendance online. The process not only advertises your event, but it also helps you organize your guest in advance of the event.
- Leverage Social Media
Marketing events on social media can lead to massive results if done right. Facebook, Twitter, and LinkedIn are the most commonly used social platforms to promote events. On social media, you can advertise the event to your established audience for free. You even have the option to expand your market by using paid advertisements.
- Create The Illusion Of Scarcity
You want as many people as possible to attend your business event. Ironically, one of the best ways to accomplish this is by creating a feeling of scarcity. Offer discounts for early registrants, and reduce the number of slots or tickets available after the initial early bird period. This creates the impression that demand for your event was so high that only a limited number of slots are available after early registration. Late comers will be motivated to sign up as soon as possible.
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At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on firstname.lastname@example.org We are only a message away.