Using Networking To Build Your Small Business

“It’s not what you know, it’s who you know that matters most.”

Professional Meeting Place Melbourne

Build your small business through networking

 

That old saying is as true as ever today. When you want to get ahead, it helps to know people. So a key skill every small business owner should need to master is how to network – how to get out in the world and make valuable connections and friends.

 

You can network with a lot of people through social media, but even with all the technological advances, meeting people face-to-face has great power.

 

Networking can change your small business. A lot of business owners landed their first clients through networking groups, got referral sources & learned more about their market.

 

Yes, real-world networking takes time, and you — as a small business owner — probably think you don’t have time for such events. But, as hard as it is for you to spare time for networking, it surely will pay off.

 

Networking is affordable and effective because people like doing business with people they know. So the more people you know — and the more people who know what business you’re in — the more potential customers and referral sources you have.

 

At networking events, you’ll meet people who can help you build your business by:

 

  • Becoming customers themselves
  • Becoming referral sources and sending business your way
  • Providing products or services you need
  • Helping you learn about your potential market and/or industry
  • Partnering with you in some aspect of your business

 

If you want to make the time you spend networking really pay off, be sure to:

 

  1. Practice your pitch. You’ll often be given a short (but sweet!) amount of time to introduce yourself to other members or people will ask you what you do. You need a clear, concise description at the ready.
  2. Don’t just show up. If you want to get the most customers and referrals, don’t just attend one or two meetings. Come regularly. Join committees. Sign up as a sponsor. Volunteer to help out.
  3. Come early, especially if you’re a “wallflower.” Early arrivers all start talking to one another before the crowd arrives.
  4. Follow up. Enter business cards you’ve collected into your database. Send personal emails to people you met. And if anyone wanted to know more, send brochures, set up appointments, or follow up with a phone call.

 

Although networking takes time and energy, it can be one of the most powerful tools in your small business toolkit. Make sure to utilize it to its fullest potential.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

 

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At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to Contact Us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

Tips On How To Build A Business Through An Exciting Event

Today’s business events rarely follow the “if you build it, they will come” strategy. Even events that employees are required to attend can have attendance problems – you’d be amazed at the excuses people can come up with if an event looks boring or unnecessary. So the goal for any small business owner trying to throw a fun and exciting event is to build buzz and intrigue so that attendees are happy to come – and even talk about the event with their peers. Here are six steps to creating that kind of important excitement.

“Tips On How To Build A Business Through An Exciting Event” by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - info@ourplacemelbourne.com - 0412 898 363

Build your business through an exciting event

  1. Create Social Media Events And Post on Them

 

Use your social media platforms to create a separate event – Facebook, LinkedIn, and a myriad of more specific business social networks allow this. You can then use the event page to not only provide important information but also to post regular updates. Anyone that’s signed up or following the page will typically see these updates, so don’t just give the dry details – use the event page to keep people aware of the most exciting parts of an event, and why they should attend.

 

  1. Make a Contest

 

We’re not saying that every event has room for a contest, but they certainly are a possibility. From photo contests to best activity ideas, contests are a great way to encourage a little competition and interest in the event. A related option is to plan some sort of competition for the event itself, and then advertise it on social media and encourage people to prepare or train.

 

  1. Ask for Input

 

We’ve talked before about input and crowdsourcing for your attendees. It’s not for every business, but it is a good way to build interest in an event. If attendees know that their decisions and input matter – and can actually impact the event – they will be much more invested. So ask about event times, favoured activities, platforms, times, breaks, special presenters, and more.

 

  1. Start Sending Images Related to the Event

 

Images are an excellent way to engage attendees more directly. It’s all abstract until people actually see what awaits. Two great subjects for photos are food and people. When you choose a caterer or meal option, post some pictures of the food that attendees can expect. When you get an exciting presenter, post a picture and what they are known for!

 

  1. Launch a New Awareness Campaign a Week Before

 

A week out is a great time to ramp up your marketing efforts and start posting more regularly about the event. Send out a few more emails, ask for more responses and clarification, and generally remind everyone that yes, the event is coming up! You may be surprised how many people need the reminder.

 

  1. Advertise Deals, Technology, and Sponsors

 

Show people what they get for attending! What sort of deals or discounts may be available only at the event? What sort of technology is available in the event venue – will there be free charging stations, or extra-fast Wi-Fi? Likewise, advertise your most exciting sponsors and what they bring to the table.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

Build Your Small Business By Hosting An Event

Every once in a while you evaluate your business goals and ask yourself —what more can I do? When you’re the point where you’d like to build brand trust, create exposure and expand your influence, hosting an event sets you apart from the competition. So here we have a list of tips on how to build your small business by hosting an event:

“Build Your Small Business By Hosting An Event” by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - info@ourplacemelbourne.com - 0412 898 363

Start building your small business by hosting events

Create Exposure and Expand Influence

Everyone else is waiting for their chance, next big break, or to get their foot in the door. All the while you are over here creating your very own opportunities.

Hosting an event creates brand exposure and expands influence. The successful marketing of your event will draw attention from your target audience, competitors, potential sponsors. Before you know it, you will have new prospects, new clients, and new opportunities. Everyone knows an event is no easy feat and the struggle of being a small business owner is real. But put on your big boy/girl pants it’s time to bring the house down and set yourself up to be an industry leader.

Build Trust Through Transparency

Hosting an event will grow your business and brand following, only if people believe in you and what you offer. Your social media following is “poppin”, but at an event, you can’t hide behind a funny meme or catchy hashtag. You’re a boss with nothing to fear. Time for a badass event to celebrate and promote your business success and growth!

But before all that play you need preparation.

Be prepared to tell the story behind your brand, but don’t be the only one telling it. In order to build trust through transparency at your event try the following:

Open mic for customer testimonials
Hold a Q&A panel
Survey attendees and use the data to create a unique report
Q&A panel with partners, employees, and sponsors

Providing Immediate Benefits

Personal experience is the new currency. Your event will undoubtedly draw the attention of new clients and prospects. What about the ones who have been with you all along? Take this time to show your gratitude because your current following is your bread and butter. Many have seen your brand transform. Imagine how impressed they are now that you’re finally hosting an event!?

Here are a few ways you can provide immediate benefits for the newbies and dedicated brand followers:

Creative Contest (with cool prizes)
Raffle/Door prizes
Educational Workshops
Adding Value with Notable Speakers
Attendee Promotions

Promotes Brand Loyalty

Hosting an event will grow your business by promoting brand loyalty. This happens in a number of ways and for a number of reasons.

The first is emotional. At a live event, you will interact with your target audience, one-on-one, and face-to-face. There are certain connections that can only be made in person and an event is the best opportunity to make as many as possible.

This valuable ‘face time’ offers the opportunity for guests to experience the look, feel, and personality of your brand. Even if you can’t shake everyone’s hands, people will see the effort and will perceive your loyalty toward your clients/customers and reciprocate that in the form of loyalty to your brand.

People also tend to be loyal to a brand they have invested in. Purchasing a ticket and attending shows a level of commitment to your brand, already. But naturally, you have to keep them coming back for more.

Brand Messaging

Assume a “total brand experience” approach before, during, and after the event.

Planning and executing a stellar event is a lot of work, but maybe not in the way you think. Your event will my take the shape of a new product launch, a workshop, or a holiday bash. Whatever the purpose of your event, your brand messaging has to be crystal clear. This can be challenging but it’s the perfect opportunity to really define yourself and the vision of your work. The best part is sharing this with your event attendees. If you or anyone else had any questions regarding your brand–the air will be cleared and your brand value unleashed!

Hosting an event will grow your business, so forget about dedicating yourself to your event if you’re not prepared to scale. While an event takes dedication, the brand recognition and demand that follows a successful event–that’s the where the real work starts.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

Ways To Use Events To Build Your Business

There’s never been a better time to invest in events to grow your business! However, there are different ways to use events, many types of events, and various ways to measure the success of an event.

 

 “Ways To Use Events To Build Your Business” by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - info@ourplacemelbourne.com - 0412 898 363

Use Events To Build Your Business

 

Below we outline some scenarios for growing your business using different types of events

 

  1. Boost brand, product or service awareness with an experiential event

Give people an experience that they love and then they’ll love your brand. Experiential events such as a brand activation or product promotion are both great ways to boost awareness about your brand, product or service. The key to experiential events is to make them unique, memorable and engaging.

Whatever the scale and budget of your experiential event, publicity is key. Whether that means going viral in digital and social media, or guaranteeing you have large coverage by traditional media, experiential events are made to be ‘discovered’.

 

  1. Generate new leads through high profile public events

There are plenty of ways… industry-specific workshops, seminars and conferences where you can present your product or service. These events are essential for your niche and customers because they maximise your authority. Also, if you make the most of your opportunities to follow up and use Q&A and networking times well, they can outline the trends from the past and help you set upcoming ones. Building authority gets you attendance, then attention from outside and most importantly for your image, it builds prestige.

 

  1. Generate more leads with a lecture or training

Another way of generating new leads is through an already existing client base – your customers. You can upsell to your clients by offering value add in the form of a business lecture, seminar or training related to yours, and their, field of business – we’re talking win-win.

What you do need to create is a community feeling in your clients. Inspire them and give them the tools to activate this inspiration! You can show them a new or additional use of your product or service. Train them on your products or services hands-on. Teach them how to use them more efficiently, show them upcoming features, services, or new use-cases.

 

  1. Increase employee productivity with lectures, training or seminars

Similar to the case above, you can organize a lecture, training or seminar to teach your own workforce new skills. The event doesn’t have to be specifically related to your product or service, there are hundreds of speakers in various professional fields you can invite to speak and motivate your audience.

 

The event industry is growing, and it’s the perfect time to follow suit and engage your most important clientele!

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

Tips For Using Your Event To Promote Your Small Business

While an event can be a fun experience for attendees, it can be the exact opposite for small business owners. If an event is going to be successful, a variety of factors must come together without a hitch— including catering, decorations, event venue, schedule, and attendees. Even if you have the first four factors ready to go, the event will be a failure without a sizable crowd. After all, you are organizing an event to attract potential market.

 “Tips For Using Your Event To Promote Your Small Business” by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - info@ourplacemelbourne.com - 0412 898 363

Tips For Using Your Event To Promote Your Small Business

And trust us, you want your event to go well. Local promotional events can either be a great way to attract new, highly-engaged customers or be a tremendous waste of money. Not to mention the damage an unsuccessful event will do to your business reputation, and your personal self confidence.

 

Take a look at these tried and true ways to gather people for your business event.

 

  1. Market The Location

The event venue is more than just the area where you plan to host the function. It is also a powerful marketing tool that can help attract a crowd. To start, you’ll want to choose a venue that’s suitable for the type of event you are hosting. For example, an outdoor location or restaurant might work well for a casual team outing, while a banquet room or dedicated business venue would be better for a formal workshop.

 

Select a location big enough to accommodate your ideal number of guests and then some, but not too big or your group will look small even though it is really your ideal number. Find a venue you can fill, but not to overflowing, then decorate according to the event’s theme and make the place as comfortable and visually pleasant as you can. Finally, snap photos of the venue, and market the images on both social and traditional media. Pictures say a thousand words so market those that scream “fun,” “comfort,” and “good time.”

 

  1. Offer Post-Event Activities

As you promote your primary activities, don’t forget about post-event opportunities. For instance, you could have an open forum event where participants and speakers can discuss specific topics while enjoying a cup of coffee and pastries. It can also be an after party hosted by one of your sponsors where participants and VIP guests can interact with each other in a less formal setting. Post-event activities add more value to your event. They encourage clients to learn more about your company or purchase whatever it is you are offering. They say the fortune is in the follow up, so make sure you really those opportunities after the show is over.

 

  1. Advertise On Your Website

Leverage your website as a marketing channel. Promote press releases, blog posts, and banner ads that will increase event awareness. In addition, allow event attendees to register and learn more about your event on your website. The most successful event marketers include an online registration page and shower the website with calls-to-action. To motivate your audience, you can give incentives, promotions, or discounts to those who will confirm their attendance online. The process not only advertises your event, but it also helps you organize your guest in advance of the event.

 

  1. Leverage Social Media

Marketing events on social media can lead to massive results if done right. Facebook, Twitter, and LinkedIn are the most commonly used social platforms to promote events. On social media, you can advertise the event to your established audience for free. You even have the option to expand your market by using paid advertisements.

 

  1. Create The Illusion Of Scarcity

You want as many people as possible to attend your business event. Ironically, one of the best ways to accomplish this is by creating a feeling of scarcity. Offer discounts for early registrants, and reduce the number of slots or tickets available after the initial early bird period. This creates the impression that demand for your event was so high that only a limited number of slots are available after early registration. Late comers will be motivated to sign up as soon as possible.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.