How To Promote Your Small Business Through Events

Branding, services, products, pricing, blogs, advertising, and social media — it’s all part of the promotional process. With all the promotion options out there, it can be difficult for small businesses to know what to do. A concentrated effort is what you need to push your brand across a variety of platforms and ensure that enough makes it through to your customer. Customers need to hear your message several times, so brand, brand, brand!

 

“How To Promote Your Small Business Through Events” by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - info@ourplacemelbourne.com - 0412 898 363

Promote Your Small Business Through Events

 

Hosting events is a smart, effective and fun way to promote your business’ brand and to attract new deals and customers. There are countless types of events to choose from but not all will fit your business type. To make things easy on you, we’ve compiled a short list of some of our favorite event ideas specifically well-suited for small businesses.

 

1) Workshops – Customers absolutely love learning new skills and how to use products properly. One simple way to add value to your services and bring people through your front door is to host an interactive demonstration featuring your products. This can even work for businesses that are more service oriented.

 

2) Charity Events – People want to support businesses that hold similar values to their own. Throwing an event to bring awareness to not only your business but also a worthy cause will bode well for your brand and tap into an existing pool of supporters, those who are already involved with your chosen charity. If you decide to go the charity route, try to choose a charity that is closely related to your type of business.

 

Check with the charity if they’d be willing to announce your event in their newsletter or on their website or social media platforms. They’ll likely be more than happy to promote on your behalf if a percentage of proceeds will benefit their organization and bonus for you, you’ll be exposed to an entire pool of individuals likely interested in supporting your event.

 

3) Partner Events – If you’re a newer business and don’t have a large pool of customers to invite to your event, search for a complimentary business in your area that would be willing to co-host with you. This is a terrific way to tap into an audience that is likely interested in what you’re selling. Also, partnering with a well-established business lends a certain level of credibility to your own.

 

4) Online – Short on cash? No problem! Hosting an online event, like a webinar, is an inexpensive way to connect with your customers. Topics for webinars can be wide ranging, such as:

 

  • Introducing your company or owner
  • Hosting a demo
  • Knowledge-based webinars
  • Enlist the help of loyal customers to share their experience with your business
  • Q&A Sessions

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

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At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

Promotional Mistakes Your Small Business Might Be Making

Promotion is an essential part of marketing your small business and growing your profit. Yet too often, small business owners try new strategies without measuring the results and knowing how it aligns with their business goals. It can cause owners to limit their marketing budget or skip it altogether. So in order to know how and where to spend your marketing resources, you need to first avoid the promotional traps that so many small business owners fall into.

Alt tag: “PROMOTIONAL MISTAKES YOUR SMALL BUSINESS MIGHT BE MAKING” by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - info@ourplacemelbourne.com - 0412 898 363

Promotional mistakes your small business might be making

 

Here are common promotion mistakes small businesses make:

 

1) Treating marketing as an expense rather than an investment.

An expense is something you buy and depreciate. An investment is something you purchase that will deliver value in the future. The sole purpose of promotion is to drive more leads: To gain new customers and keep them as raving fans. So if you run your small business, looking at promotion as an expense which you are ready to cut when things get tight, you may want to reshape your marketing perspective..

 

Often when turbulent times hit and your sales tank, the first inclination is to reduce your promotional budget. This is an absolute wrong decision. Promotion is the very catalyst you need to spur growth and drive new opportunities.

 

2) Targeting the wrong audience.

No matter how great your messaging, logo or ad campaigns are, if you’re targeting the wrong audience, you’re flushing dollars down the toilet. When you target the masses, follow your gut or have a notion about who your prospect or customer is, without looking at data about who is actually making purchases, you run a huge risk of doing the very same thing.  

 

Spend time getting to understand why your customers buy and what problem they were trying to solve when they found you. Promotional efforts can then be shifted to match the results and demographics such as gender, age, industry and reasons they made a purchase. Misreading an audience can send your small business down the wrong path.  However if you target your ideal buyer you will maximize your promotions budget and find yourself attracting and keeping more customers.

 

3) Not differentiating your product or service.  

It’s rare that a business creates its own category, product or service that’s never been seen before. In most markets, small businesses face competition, which is why they need to communicate their unique value proposition… why they are different. You need a solid reason that’s easy to explain and gives people an obvious reason to do business with you instead of your competitors.

 

Use your marketing to educate potential customers, not just sell to them. Educating consumers in a way that defines what differentiates you from your competition makes it easier for them to make a buying decision. If you can’t define why your product or service is unique, you can’t expect a potential customer to do either.

 

4) Not having a clue what kind of promotion your competitors are doing.

Keep abreast of what your competitors are doing for promotion and study their efforts, you’ll see which of those initiatives succeeds and fails. Are there tactics they tested and then never do again? Which do they employ month after month?

 

By being attentive to the competition’s marketing efforts, you can learn from their successes and failures and best allocate your marketing resources to find new customers. It can also help you define ways to differentiate your business from your competition.

 

5) You don’t have a strong online presence.

Believe it or not, a huge number of small businesses don’t have a website. From a marketing perspective, that can be disastrous. Some small business owners think because they are local, or have just one location, they don’t really need a website. But the game has changed. More consumers are searching online for products and consumers will generally find you online before they go to your business.

 

Creating an online presence is a proactive way to promote your business. It gives prospects and customers a way to learn about your business and your offerings at their convenience. Tools like Facebook, Twitter, Instagram, Linkedin, and Google are not just for social hour. They can give you access to your target audience and drive real results when leveraged correctly. It can also provide valuable insights which will help you measure and track the success of various marketing efforts.

 

There is a slim line between success and failure for any small business. By eliminating these costly mistakes and having a sound promotion strategy in place you will be able to reach more customers and grow profitably.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

The Benefits of Promotion for Your Small Business

Small businesses really need to understand the importance of promotional and marketing strategies. Business promoting is an active process which needs to be very closely observed to obtain the best results. If you do it, you can use the manpower that you have to the fullest and come up with strategies to promote your business and let it flourish.

Alt tag: “The Benefits of Promotion for Your Small Business” by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - info@ourplacemelbourne.com - 0412 898 363

Benefits of Promotion for Your Small Business



Promotional strategies and marketing go hand in hand. Marketing your brand or product will include different aspects of conceptualising, promoting and selling products to customers. Promotion is a key element in putting across the benefits of your product or service to the customers. Well-designed promotional strategies ensure long-term success, bring in more customers and ensure profitability for businesses.

 

Promoting your brand will give your business the following benefits:


Increased Brand Awareness – Promotions help in creating brand awareness. With the help of various mediums like television, billboards, radio or local newspaper news, you can spread  information about your brand and company, which helps people to find out more about you and look into your products and make purchases.

Segment Identification – If your promotional strategy is not structured in the right way, it might not be successful in targeting the right audience. Having a fool-proof and well-thought-out promotional strategy and marketing plan can help you identify different segments of consumers in the market and offer suitable solutions for your clients.

Increase in Customer Traffic – Also, promotion helps in helps in increasing customer traffic. The more you promote your brand, the more will the customers know about you and your company and the more will they be interested in your products. Promotion can be done even by giving out door prizes in events which works wonders for customers! They try your product and ultimately, come to you and make purchases.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

How Promotion Can Help Your Small Business Thrive

Promotion is a broad term that involves many activities, including advertising and public relations. The success of a small business depends on the owner’s ability to promote their products and services effectively. You may have a great product and stellar customer service, but if people don’t know your business exists, you aren’t going to have any sales. Your promotional efforts are important to keep your small business afloat. It gets the message out to potential clients and entices them to give your business a try.

Alt tag: “How Promotion Can Help Your Small Business Thrive” by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - info@ourplacemelbourne.com - 0412 898 363

Use promotion to boost your small business


Here is how promotion can help your small business thrive:

Helps Enhance Company Prestige

Brand recognition is enhanced by successful promotional efforts. Audiences can easily recall your products or services and develop expectations of high quality and excellent customer service from your company. As long as you manage to uphold these expectations, you will have a successful business. Communicate with your clients and customers regularly and listen to them to ensure your branding efforts are effective.

Lets the World Know About Your Products or Services

Nothing is more important for the success of your business than getting the word out. Specialised promotional efforts can help create awareness among potential clients. You may already be recognised in your community. In that case, you can use promotion as a way of communicating with your community to give them an in-depth understanding of how your business works, while also promoting brand loyalty among your existing clientele.


Allows You to Compete with Larger Competitors

Good promotional efforts allow small businesses the opportunity to compete with well-known, larger corporations for a, (hopefully sizeable), slice of their market share. Smaller businesses often have an advantage over larger companies because of the greater amount of personal attention they can provide to each client. Often, good customer service and a real sense of value are more important to clients than the lower rates they may pay for the services or products of larger companies.

Helps Increase Revenue

If you have done your promotion right, chances are that potential clients will be able to instantly recognise your branding efforts, separating your company from your competitors and increasing the likelihood for them to buy from you. At this point, your clients can also become a part of your marketing campaign by writing positive comments about your company and its services or products on social media as well as recommending your company to friends, relatives and other business associates. You will see the sales increasing exponentially as word spreads.

Everything you do as a business owner reflects on your business. So whether you’re running an ad campaign, talking up your business at an event, planning your signage, designing your website, literally everything… Remember that you’re making an impression. Make it positive and leave no stone unturned in showing people how your business can make them feel better, earn more money, etc. Think about the impression you’re giving and how your small business can benefit your clients. Those two factors are the core of good promotion and they lead to sales, the most important element of a thriving business.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.