Event planning requires a lot of organisation, a good amount of time to get all the details together and a great marketing plan. One of the great things about social media marketing is that most platforms give you up-to-the-minute, trackable results about how many people your message is reaching. So you can literally see real-time how many people have been viewing your Facebook page, tweeting about your event or reading your blog. And the best part about it is most of these platforms are free.
Here are some ways to use social media for event planning.
It’s possible you will have event attendees who don’t have a Facebook page and haven’t even heard of Twitter, but they are likely to have an e-mail account. So consider e-mail marketing one of your most important social media tools for planning your event. Sign up with e-mail marketing platforms that allow you to easily format your message and send it to your list with the click of a button. You can also use their tools to keep building your list throughout the year.
Blogging has been around as a valuable tool for a while, and the field only continues to grow. You can start a blog for free and generate an audience fairly easily by announcing it with other social media. Blogs are a great place for lengthier messages that you wouldn’t post on Twitter or Facebook. You can provide in-depth details about your event, wax lyrical about the topic or event theme and announce sponsors or speakers and talk more about them. You can provide helpful information about ticket sales or parking details. And during the event, you can live blog about the event for people who couldn’t attend. Just be sure to provide a link to your blog on your website. You can also set it up so that Facebook automatically imports posts, from you blog, to your wall.
Twitter is a great tool to use for event marketing because of how easy it is to track your results. Start by creating a hashtag for your event by using the hashtag sign # followed by a name. Then, start promoting the hashtag: Put it on your website, use it in your Facebook posts, print it on the invitation, in the program, on name badges and use it in presentations and slideshows. Hashtags are a great Twitter tool to use and can determine how easily you can target and track a campaign. A good hashtag is memorable, unique and relevant to your campaign. There are a lot of hashtag tracking apps available for your business’s every need: from tracking real-time conversations and contests to tracking paid Twitter Ads.
Be sure to mix up your tweets beyond simply announcing your event. You can use it to announce up-to-the-minute details, like new sponsors or speakers, entertainers or even a door prize. Plan to keep up the tweeting during the event.
Facebook may be the leader in social media, but many agree that LinkedIn is the best place to market your business. LinkedIn operates on the premise of professional connections, and while its main function is to help you build relationships, it’s also a great place to establish leads that you can use during the event planning stage. These leads could help you find vendors, sponsors and attendees and it can also help you promote your event. If you use the LinkedIn event platform to send invitations to your connections, when they RSVP it will show up on their home profile so that all of their connections can see it.
Of course, no social media list would be complete without mentioning the mighty Facebook. Facebook business pages are a great way to build a buzz about your event through your fan base. Once you have your fan page and likes from fans, you can create a Facebook event, invite all your fans and encourage them to invite their networks of friends and family. Use status updates to announce details that will help generate excitement about the upcoming event. Get people involved on your Facebook wall by asking and answering questions about the event, introducing speakers, and tagging pictures with attendees. And if you plan to have more events, Facebook will help you to keep in touch with your fans during downtime.
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At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on firstname.lastname@example.org We are only a message away.