Organising a successful event for your small business takes a good deal of planning. Whether it’s a conference or a workshop, and whether you have three weeks or an entire year to plan, the success of your event comes down to the planning of the details.
Before you start planning, it’s important to consider these key points:
Define Your Target Audience
I know… business 101 right? The first step in planning a successful event is to clearly define your target audience. Defining your audience early on will help you to stay focused on achieving specific goals, rather than allowing the scope to become too broad or watered down. From here, you’ll be able to choose event venue, ambience, and content that is right for your audience.
For example, if you’re hosting potential investors, you’ll want the format of your event to be more formal than if you were planning a holiday party.
Budget, budget, BUDGET!
Make a comprehensive list of all your event expenses and then look for areas where sponsors could potentially help carry the costs.
The event venue can have a great impact on your budget, not just in the direct cost of renting the location, but because of the amenities included, or lack thereof. You may be able to get a great event venue at a low cost, but if it doesn’t have the amenities you need, it will cost you time, money and stress.. Your overall cost could be significantly higher.
Promote Your Brand Message
Your event should convey the personality of your small business. Decorations, handouts, promotional literature, videos, and presentations — they’re all part of making sure the values of your small business shine at your event.
Get People To Attend
Most of the time, you will need to market your event to get people to attend. Using social media such as LinkedIn and Facebook is one terrific way to get the word out about your event.
It’s also wise to use your business website and blog to promote the event, which can help get people talking and take the place of invitations. Make sure the RSVP process is as simple as possible for invitees. Knowing how many people are coming to your event is important for managing your budget and planning all of the logistics for your event, such as event venue, seating, catering and parking..
Run A Smooth Event
There are many ways to ensure that an event runs without a hiccup. The first is to get people to help you. Having one person in charge of every detail typically doesn’t work out well, so make sure to delegate responsibilities. Additionally, as the host, this is an opportunity to make a good name for your business.
Having a solid team behind you leaves you free to play host. You’ll build rapport for your brand and be able to show your skills as a well-rounded leader.
Keeping the operations of your event as simple as possible helps things run smoothly and keeps you in good graces with vendors that you may want to work with in the future.
Though planning an event for your small business can be daunting and stressful, considering all of the details in advance will help ensure that your event is a memorable one for you and your guests.
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At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on email@example.com We are only a message away.