Tips for Planning Your Small Business’s Events

Why have a business event? Do it for the networking, celebrating an anniversary or launching a new brand, service or product. Whatever your own reasons are, the event itself will be different depending on the goals you’ve set. The type of event will also dictate which venue you would book and who you invite. It even has a lot to do with how much you spend.

“Tips for Planning Your Small Business's Events” by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - info@ourplacemelbourne.com - 0412 898 363

Plan your small business’s events with these tips

Here are some tips on small business event planning to make them enjoyable and memorable:

 

Have a Business Plan

Planning an event involves using resources and staff — even if it’s a one-man operation — so drawing up a formal plan and budget will the ball rolling before the bills and hours start piling up. Thinking about the original idea of why you wanted to host an event and who you had in mind to invite can shape the answer to “But where?!!?”. A celebration of success like an anniversary or landing a big new client can take place in an intimate event place that fits the occasion and size, while an workshop or team development day will likely require a venue with audiovisual capabilities and presentation space.

Start brainstorming and reviewing your mailing and business lists for who must be invited, such as loyal clients, influential members of the community or local media personalities.

 

Setting a budget will help prioritize the guest list and make decisions about the next stages of planning.

 

Be Inviting

Start creating buzz by making the upcoming event look really inviting so people will want to be there and will RSVP “yes.” Using social media such as Twitter and Facebook, as well as your company website or personal blog, can get people talking and can replace costly and time-consuming paper invite mailings.

 

Making the RSVP process easy for invitees will help you stay on track and on budget, and an option to toggle a simple yes or no without having to explain why someone will attend makes it even easier on guests. It might be worth it to invite some special guests, like the media and VIP clients mentioned earlier, with a more personal touch such as a handwritten note and/or a follow-up phone call or.

 

Budget and Barter

If your company can make a deal with a catering company or local photographer, that can be a win-win for your budget.

 

Budget a set amount and stick to it. Having a best- and worst-case scenario for spending makes it easier to enjoy the party and your guests, too, because there won’t be as much running around to add “this and that” right before or during the big event.

 

Partnering with other small and even large businesses can be a big payoff whether the party is a success or not. If you have services to offer a catering company or local liquor store, maybe in the way of editing their Web sites or printing fliers at cost, bartering can be a win-win. Some companies even offer goods and services in exchange for setting out cards or linking to their business Web sites from your event site, and the more business owners you contact, the more potential for word-of-mouth and getting your own services on the minds of others who might not know of you otherwise.

 

Be the Life of the Party

Your small business is often your “baby,” and having a vested interest as well as an emotional connection to what you do shows. Event-planning can be as stressful as launching a new venture or plunking down an investment in the future, so stepping out of planner mode and into party mode isn’t always easy. Being a host, however, is a perfect opportunity to show your energy and passion for your products, services, customers and potential clients.

 

Be determined to have a good time whether 10 or 200 people walk through the door, and especially if one of those is covering your event for the local news. Most of us remember a business or individual from a mention in an online article or print newspaper and we’re sure to know about those places where friends and family have had bad service or experiences, so plan for success as a business ambassador, as well as the life of the party.

How Mindfully Planning Your Event Can Benefit Your Business

Have you ever stopped to consider the very real business benefits you can achieve by planning and carrying out an outstanding and memorable event? The kind of homerun success that every small business owner dreams of? So, you want to plan an amazing event to promote your business?

The bottom line is this. What do you, as a small business, get out of it? Let’s uncover for you the benefits of mindfully planning your business’s event and why you should begin planning without delay.

 

Alt tag: “How Mindfully Planning Your Event Can Benefit Your Business” by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - info@ourplacemelbourne.com - 0412 898 363

Mindfully planning your Small Business events have the following benefits

 

Awareness of Your Small Business

Is your business seen as a leader in its field? Do your potential customers know that you exist? The solution to reaching more clients, getting more prospects and improving your bottom line is to make your target audience deeply aware of your presence in the marketplace.

You want to be in your prospects’ radar constantly, making sure that when a buying decision is about to be made, you are the first port of call.

Now, consider how much more effective a carefully planned, successfully ran, high profile event would be at raising awareness of your company.

 

Brand Awareness

When thinking about what type of event to host, you may want to consider building the entire event around a particular brand. With mindful event management and planning, a memorable event can be an excellent platform to build and reinforce brand awareness – particularly for a new product/service launch.

 

Outsell Your Competition

As a small business owner, ask yourself this question: “How many of your competitors are organising successful events?”

If the answer is none, then you clearly have the opportunity to raise your small business head and shoulders above the competition, putting yourself in the best possible position to outsell them.

If the answer is some, or all, then you definitely need to be organising events to give your small business the chance to compete. The key is to organise a more professional, more memorable event through superior event management.

 

Collect Potential Customer Information

A major benefit of properly structured event planning, is that it gives you the ideal opportunity to capture potential customer information, such as email addresses, in an acceptable and, more importantly, legal way. (We’re assuming you already have contact details for existing clients).

Gaining a reputation as a “spammer” could be disastrous for your small business, but… when people attend and are impressed by your event, they will happily divulge their details to stay up to date with your next offering.

 

Popularity by Association

When you plan an event, securing the services of a well-known personality to speak or cater your audience can result in major benefits for your small business.

If your audience has a truly enjoyable and memorable experience, they are bound to associate your company and brand with that experience. They are far more likely to think of you, rather than the competition when it comes to order time.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

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At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

Ways to Use Social Media for Your Small Business’s Event Planning

Event planning requires a lot of organisation, a good amount of time to get all the details together and a great marketing plan. One of the great things about social media marketing is that most platforms give you up-to-the-minute, trackable results about how many people your message is reaching. So you can literally see real-time how many people have been viewing your Facebook page, tweeting about your event or reading your blog. And the best part about it is most of these platforms are free.

 

“Ways to Use Social Media for Your Small Business's Event Planning” by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - info@ourplacemelbourne.com - 0412 898 363

Use Social Media for Event Planning

 

Here are some ways to use social media for event planning.

 

E-mail Marketing
It’s possible you will have event attendees who don’t have a Facebook page and haven’t even heard of Twitter, but they are likely to have an e-mail account. So consider e-mail marketing one of your most important social media tools for planning your event. Sign up with e-mail marketing platforms that allow you to easily format your message and send it to your list with the click of a button. You can also use their tools to keep building your list throughout the year.

Blogging
Blogging has been around as a valuable tool for a while, and the field only continues to grow. You can start a blog for free and generate an audience fairly easily by announcing it with other social media. Blogs are a great place for lengthier messages that you wouldn’t post on Twitter or Facebook. You can provide in-depth details about your event, wax lyrical about the topic or event theme and announce sponsors or speakers and talk more about them. You can provide helpful information about ticket sales or parking details. And during the event, you can live blog about the event for people who couldn’t attend. Just be sure to provide a link to your blog on your website. You can also set it up so that Facebook automatically imports posts, from you blog, to your wall.

Twitter
Twitter is a great tool to use for event marketing because of how easy it is to track your results. Start by creating a hashtag for your event by using the hashtag sign # followed by a name. Then, start promoting the hashtag: Put it on your website, use it in your Facebook posts, print it on the invitation, in the program, on name badges and use it in presentations and slideshows. Hashtags are a great Twitter tool to use and can determine how easily you can target and track a campaign. A good hashtag is memorable, unique and relevant to your campaign. There are a lot of hashtag tracking apps available for your business’s every need: from tracking real-time conversations and contests to tracking paid Twitter Ads.

Be sure to mix up your tweets beyond simply announcing your event. You can use it to announce up-to-the-minute details, like new sponsors or speakers, entertainers or even a door prize. Plan to keep up the tweeting during the event.

LinkedIn
Facebook may be the leader in social media, but many agree that LinkedIn is the best place to market your business. LinkedIn operates on the premise of professional connections, and while its main function is to help you build relationships, it’s also a great place to establish leads that you can use during the event planning stage. These leads could help you find vendors, sponsors and attendees and it can also help you promote your event. If you use the LinkedIn event platform to send invitations to your connections, when they RSVP it will show up on their home profile so that all of their connections can see it.

Facebook
Of course, no social media list would be complete without mentioning the mighty Facebook. Facebook business pages are a great way to build a buzz about your event through your fan base. Once you have your fan page and likes from fans, you can create a Facebook event, invite all your fans and encourage them to invite their networks of friends and family. Use status updates to announce details that will help generate excitement about the upcoming event. Get people involved on your Facebook wall by asking and answering questions about the event, introducing speakers, and tagging pictures with attendees. And if you plan to have more events, Facebook will help you to keep in touch with your fans during downtime.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

Key Points To Consider For A Successful Event Planning For Your Small Business

Organising a successful event for your small business takes a good deal of planning. Whether it’s a conference or a workshop, and whether you have three weeks or an entire year to plan, the success of your event comes down to the planning of the details.

 

“Key Points To Consider For A Successful Event Planning For Your Small Business” by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - info@ourplacemelbourne.com - 0412 898 363

Use these key points in planning for your event

 

Before you start planning, it’s important to consider these key points:

 

Define Your Target Audience

 

I know… business 101 right? The first step in planning a successful event is to clearly define your target audience. Defining your audience early on will help you to stay focused on achieving specific goals, rather than allowing the scope to become too broad or watered down. From here, you’ll be able to choose event venue, ambience, and content that is right for your audience.

For example, if you’re hosting potential investors, you’ll want the format of your event to be more formal than if you were planning a holiday party.

 

Budget, budget, BUDGET!

 

Make a comprehensive list of all your event expenses and then look for areas where sponsors could potentially help carry the costs.

The event venue can have a great impact on your budget, not just in the direct cost of renting the location, but because of the amenities included, or lack thereof. You may be able to get a great event venue at a low cost, but if it doesn’t have the amenities you need, it will cost you time, money and stress.. Your overall cost could be significantly higher.

 

Promote Your Brand Message

 

Your event should convey the personality of your small business. Decorations, handouts, promotional literature, videos, and presentations — they’re all part of making sure the values of your small business shine at your event.

 

Get People To Attend

 

Most of the time, you will need to market your event to get people to attend. Using social media such as LinkedIn and Facebook is one terrific way to get the word out about your event.

It’s also wise to use your business website and blog to promote the event, which can help get people talking and take the place of invitations. Make sure the RSVP process is as simple as possible for invitees. Knowing how many people are coming to your event is important for managing your budget and planning all of the logistics for your event, such as event venue, seating, catering and parking..

 

Run A Smooth Event

 

There are many ways to ensure that an event runs without a hiccup. The first is to get people to help you. Having one person in charge of every detail typically doesn’t work out well, so make sure to delegate responsibilities. Additionally, as the host, this is an opportunity to make a good name for your business.

Having a solid team behind you leaves you free to play host. You’ll build rapport for your brand and be able to show your skills as a well-rounded leader.

Keeping the operations of your event as simple as possible helps things run smoothly and keeps you in good graces with vendors that you may want to work with in the future.

 

Though planning an event for your small business can be daunting and stressful, considering all of the details in advance will help ensure that your event is a memorable one for you and your guests.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.