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How To Excel In Event Marketing For Your Small Business

So, you’ve set up an event for your small business but have hit a few snags along the way. You thought everything was in order and progressing well and aren’t sure why you’re not as successful as you projected. Don’t panic yet. Things happen, don’t let that stop you from achieving your business goals. Here are some tips that’ll help you excel in event marketing.

HOW TO EXCEL IN EVENT MARKETING FOR YOUR SMALL BUSINESS by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - - 0412 898 363

Excel in event marketing for your small business

1) Be good at managing

The first step in managing starts with you. It’s very easy to feel like you have wasted a whole day doing nothing when you haven’t properly managed your time. Once you’ve mastered the ability to coordinate yourself and work efficiently, you’ll find that you’re achieving more.

Next, look at your team. How are you coordinating them? Are roles clearly defined? Are your desired outcomes clearly set so your team is doing what they are supposed to? If not, time to step up your game. You’re the leader here, guide your team and lead them to success.

2) Be resourceful

Resourceful here means being creative when facing any problems. As the team leader, you will undoubtedly face random problems that can emerge during events.  Is your event venue fit for the type of event you are hosting? Will you be able to contact a different caterer in case the usual isn’t available at your preferred schedule? You need to sit yourself down for a one-to-one.

How effective are you at thinking on your feet and using your gifts to problem-solve? To win you must be able to remain calm while the world burns around you. When something doesn’t go your way, think quick and sort things out resourcefully.

3) Be good at communicating

This is linked to teamwork as your team is integral to your success. Make sure your team is clear on your ideas and your vision. When communicating with your team, be respectful to everyone regardless of their role. Speak the same way to your decorators as you will to the catering team. When anyone on your team offers suggestion, listen.

Accept criticism when necessary and be open to their ideas. Every member has their own part in moving around the event space seamlessly and should run as a unit like a well-oiled machine.

4) Be best friends with your vendors

The most important relationships you’ll have outside your team is with your vendors. Vendors come in different flavours, they are the ones that make your events run without a hitch. The caterers, the event venue operators, the entertainment – maintain a good relationship with them.

Study your vendors, learn about them by conducting interviews (formal or informal). Assume that the relationship exists and treat your vendors like they are already your best friends. You’ll stand a better chance at getting the discounts you ask for, they may even refer clients to you.

5) Be mindful of your clients


The closest thing to a set formula for ensuring that all of your clients are happy and content, is to do right by them. Then do it again. The same way. Every. Time.

This is the first step to growing your niche of customers who will always use your services and refer you to others.

Listen to what your clients want and uncover their hidden needs. This will make you stand out and it’s the next step to achieving the success you deserve.

6) Be passionate

Remember the passion that you had when you started out as a small business owner? Don’t lose it. Keep that passion burning. It should be the fire that never goes out. Passion for what you do will get you through any rough patches that you may encounter.

Passion will also make it easier to run your business day-to-day. When you need to crack your whip to get things done, it’s your passion that will drive you and that’s all the more true when it comes to event marketing.


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At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. We have made fast progress not only with the venue itself, but also in rolling out services that will support event organisers in promoting their events and growing their small business. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on We are only a message away.