How To Organise An Excellent Workshop For Your Small Business

Organising and running a workshop for your small business seems like an easy thing you could practically do in your sleep, right? Well, don’t deceive yourself! Anyone who ever conducted one will tell you that it’s a big job. It takes organisation, focus and creativity. Some people hate going to them and when done wrong, they’re a huge waste of time and money. So, how do you do it right? Make it relevant, productive and memorable. Here are 4 tips on how to organise an excellent workshop for your small business:

“HOW TO ORGANISE AN EXCELLENT WORKSHOP FOR YOUR SMALL BUSINESS” by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - info@ourplacemelbourne.com - 0412 898 363

Organise an excellent workshop through these tips



#1: Define Goals

How are you supposed to know where to go, if you don’t even know the destination, right? That’s why defining a goal for every workshop is mandatory. Do you need to improve your company’s hiring procedures? Do you want to teach managers how to be better organisers? Do you need to do some team building? Structure your entire workshop around these goals and remain focussed on them, or else, the whole thing might end up in a shamozzle.

#2: Choose the right team

Choosing your intended attendees directly relates to your objective. For example, if the goal is to find a detailed solution to a problem, you might only need 10 or fewer key attendees. If your goal is centered on fresh marketing ideas, then you might be happy with a larger group that will generate lots of unconventional insights and ideas.

#3: Develop an agenda and a follow-up plan

There’s always one thing to remember: The more detailed the plan, the more likely it is that your workshop will run to schedule – and be successful. Outline main points, visual aids, discussions and activities. Knowing all that, creating a timetable will be easier.

Just as important as an agenda is a follow-up plan which will generate information on whether your workshop was actually a success. Create a questionnaire to give to all participants at the end of the event, and give them plenty of opportunity to share their opinions on how well it went. Feels a bit scary? See it as an opportunity for you to learn and improve. It’s a matter of course, that all of the decisions which were made during the workshop have to be communicated to the group afterwards. So, how will you do that? Will you send out a mass email to everyone with the details? Will you put it on your company’s intranet? Make sure everyone’s informed.

#4: Choosing the right location

Make sure the size of the location fits to the number of the attendees. Also, ask yourself the following questions when in the decision-making-process: Will everyone be able to reach the workshop venue? Will you need to organise accommodation for people who are coming from a long way away? And what catering facilities does the venue provide?

While the event venue can have a huge effect on your budget, not just in the direct cost of renting the location, but because of the amenities included, or lack thereof. You may be able to get a great location at a low cost, but if it doesn’t have the amenities you need, then your overall cost could be significantly higher and could cause you to spend an unnecessary amount of time, frustration, and money to properly hold your event.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

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At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

Excel In Your Marketing Strategy Through Events

In today’s buyer-empowered world, business owners need to seize every opportunity to build relationships, generate goodwill, and earn the trust of prospective buyers and customers. The modern consumer wants more than a pitch when evaluating solutions or making purchasing decisions. Events offer a unique opportunity for them to interact with brands to get a firsthand sense of a business’s focus, perspective, and personality. Event marketing needs to be an integral part of the business’s marketing mix.

“EXCEL IN YOUR MARKETING STRATEGY THROUGH EVENTS” by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - info@ourplacemelbourne.com - 0412 898 363

Use events to excel in your marketing strategy

 

Those who have run any kind of event – a seminar, a user conference, or a workshop – will know it involves a thousand details, lots of moving parts, and other thankless tactics that, together, lead to success.

Since events are such a large part of your marketing mix, you want to make sure that you are thinking about all the details. Here are tips to make sure you excel in your marketing through events:

 

  1. Set Realistic and Targeted Goals Up Front.

First and foremost, you need to be able to articulate and measure the objectives and results you want from your event.

Maybe you’re trying to:

  • Generate leads for your sales team
  • Extend brand awareness
  • Demonstrate a new product line
  • Launch a campaign
  • Whatever you choose, make sure that it is in alignment with your overall business goals.

Once you’ve identified your organisation’s goals for the event, you need to communicate it to your team. When all the parts are working together in harmony, your strategy really comes together.

 

  1. Plan the Execution in Detail

Whether you have a team or you’re a one-person band, defining specific tasks is a no-brainer. An execution plan is critical because there are so many moving parts to events that contingencies are inevitable. Taking the time to plan for them will reduce both stress and cost. Be clear about roles and responsibilities. Make assignments, define deliverables and communicate your expectations. It’s better to over-communicate than leaving it to chance. Communicating effectively ensures that everyone is on the same page and working towards the same goals. And if there was ever a time to be detailed, this is it. Making adjustments from the event venue itself can be complicated and expensive.

 

  1. Measure Short-term And Long-term Success

Depending on your sales cycle, you likely won’t be able to justify and measure final ROI from an event right away. So it’s important to define short-term and long-term success measures for your event. Short-term, for example, you might measure leads captured, meetings secured with prospects or influencers, etc. Long-term, you’re looking for opportunities generated and closed.

 

  1. Make Use of A Good Networking Strategy

We’ve had events in our venue place where the majority of success was hanging out in the lobby and engaging the right people as they walked by. Whether it’s “planned serendipity” like this, or at the ever-present networking events and parties in the evenings, have a strategy for how you’re going to divide and conquer among the various networking opportunities. Ensure your staff aren’t hanging out together at evening events. Get them to spread out across separate groups to increase how many new people they’re meeting and engaging. And for those who will be attending these networking events, agree on a strategy for collecting and following up on business cards and contacts captured there.

 

  1. Make A Follow-up Plan… NOW!

Do yourself a favor and plan and write your event follow-up materials before you leave. Because when you get back, you’ll be buried in work and emails. And the next thing you know it, it’ll be a week later and those leads you captured will be well and truly stale. So if you create your post-event follow-up plan now, plus write the emails and schedule the post-event offers, all you have to do is load the list and press “go”.

 

Events and workshops are fun and exciting. They can also be profitable sales and marketing events that highlight your company’s strengths and competitive differentiators. The smart way to show your clients (and your competitors) that you are a serious player is by executing your event marketing strategy flawlessly and making the experience informative and memorable.

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

 

How To Find The Best Event Venue For Your Small Business

When organising an event, you’re confronted by lots of decisions. Choosing an event venue is arguably, the decision which will have the largest impact on your event. The event date, catering, and attendees’ experiences – all are affected by which venue you choose.

“How To Find The Best Event Venue For Your Small Business” by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - info@ourplacemelbourne.com - 0412 898 363

Find the best event venue


Sound a bit intimidating? Don’t worry. Just keep these points in mind when searching for your next event space:

1. LOCATION
You’ve probably already considered this. For a local event, you may be looking for a venue close to home or work for your attendees. If you’ve got attendees traveling from afar, pick a venue with good accommodation, public transport and parking options. Remember that locals will account for traffic but out-of-area people won’t.

Pick a venue which attendees can locate on their mobile. These days if you can Google it, you can get there pretty easily, but if you can’t… well, most people won’t bother.

 

2. CAPACITY
You need to know that you’re going to fit everyone in the venue comfortably. It’s that simple. If you overcrowd the room or if you have an intimate group in a huge space then the event simply won’t go well.

 

Also if you’re catering, then make sure your chosen venue has the room to allow people to be served and to eat in comfort.

 

3. SERVICES AND AMENITIES
Does it have tables, chairs, linens, crockery, etc which you can use? If a venue has these kind of items, you can save money and effort by using what they have, assuming it matches your theme and ambience.

 

Does it have a setup/clean up crew? If these services aren’t available you’ll need to build your event team or find volunteers. In fact getting crew on your side is always a good idea, but that’s a story for another time.

 

Does it have AV capabilities? Some do, some don’t and you need to know, ahead of time.

 

4. LAYOUT
How does the room work? Will it let you do what you want to do?

If you can, then walk through the venue at least once, making note of important things such as where the outlets are and where AV equipment is or can be located. Most venues will present options for you to inspect and get a feel for the site, cost-free.



5. AMBIENCE
Pay special attention to the existing decor. What style is the architecture and what does the building’s interior convey? If you’re holding a gala, you’ll likely need different venue accommodations than you would for an expo. The less the event space matches the desired feeling of your event (upscale, high tech, etc.) the more decorating you’ll need to do to make up for it.



6. COST
Getting the cost right for events is sometimes tricky. You have to balance affordability with style. Your attendees will know if you try to skimp on venue costs but then paying too much makes your event non-profitable and who wants that? This is one of the many reasons that it’s vital to know your audience. Put them in a place where they’ll feel comfortable and cared for.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

 

How To Excel In Event Marketing For Your Small Business

So, you’ve set up an event for your small business but have hit a few snags along the way. You thought everything was in order and progressing well and aren’t sure why you’re not as successful as you projected. Don’t panic yet. Things happen, don’t let that stop you from achieving your business goals. Here are some tips that’ll help you excel in event marketing.

HOW TO EXCEL IN EVENT MARKETING FOR YOUR SMALL BUSINESS by Rodney Lyle Turner, Our Place Melbourne, Melbourne Business Venue - info@ourplacemelbourne.com - 0412 898 363

Excel in event marketing for your small business



1) Be good at managing

The first step in managing starts with you. It’s very easy to feel like you have wasted a whole day doing nothing when you haven’t properly managed your time. Once you’ve mastered the ability to coordinate yourself and work efficiently, you’ll find that you’re achieving more.

Next, look at your team. How are you coordinating them? Are roles clearly defined? Are your desired outcomes clearly set so your team is doing what they are supposed to? If not, time to step up your game. You’re the leader here, guide your team and lead them to success.

2) Be resourceful

Resourceful here means being creative when facing any problems. As the team leader, you will undoubtedly face random problems that can emerge during events.  Is your event venue fit for the type of event you are hosting? Will you be able to contact a different caterer in case the usual isn’t available at your preferred schedule? You need to sit yourself down for a one-to-one.

How effective are you at thinking on your feet and using your gifts to problem-solve? To win you must be able to remain calm while the world burns around you. When something doesn’t go your way, think quick and sort things out resourcefully.

3) Be good at communicating

This is linked to teamwork as your team is integral to your success. Make sure your team is clear on your ideas and your vision. When communicating with your team, be respectful to everyone regardless of their role. Speak the same way to your decorators as you will to the catering team. When anyone on your team offers suggestion, listen.

Accept criticism when necessary and be open to their ideas. Every member has their own part in moving around the event space seamlessly and should run as a unit like a well-oiled machine.


4) Be best friends with your vendors

The most important relationships you’ll have outside your team is with your vendors. Vendors come in different flavours, they are the ones that make your events run without a hitch. The caterers, the event venue operators, the entertainment – maintain a good relationship with them.

Study your vendors, learn about them by conducting interviews (formal or informal). Assume that the relationship exists and treat your vendors like they are already your best friends. You’ll stand a better chance at getting the discounts you ask for, they may even refer clients to you.

5) Be mindful of your clients

 

The closest thing to a set formula for ensuring that all of your clients are happy and content, is to do right by them. Then do it again. The same way. Every. Time.


This is the first step to growing your niche of customers who will always use your services and refer you to others.

Listen to what your clients want and uncover their hidden needs. This will make you stand out and it’s the next step to achieving the success you deserve.

6) Be passionate

Remember the passion that you had when you started out as a small business owner? Don’t lose it. Keep that passion burning. It should be the fire that never goes out. Passion for what you do will get you through any rough patches that you may encounter.

Passion will also make it easier to run your business day-to-day. When you need to crack your whip to get things done, it’s your passion that will drive you and that’s all the more true when it comes to event marketing.

 

#ourplacemelbourne #ourplaceisyourplace #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. We have made fast progress not only with the venue itself, but also in rolling out services that will support event organisers in promoting their events and growing their small business. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.