Why Personal Branding is Important for Small Business Owners

Branding applies both to businesses and people alike. If you’re a small business owner, crafting a personal brand is an important piece on the way to long-term success. A personal brand makes a small business accessible. It puts a face to a name and affords different promotional opportunities.

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Importance of Personal Branding for Small Business Owners

Personal brands are important for recognition, visibility, and more importantly the growth of your business. However, if your business is already well-established, you might think that building your personal brand is not worth it and not necessary anymore. But everyone in business can benefit from personal branding. It can open doors of opportunities for the growth of your business. You can easily stand out from your competitors and it would be easier for you to attract more clients and investors.

Here are some of the most important reasons why you need to have a personal brand even as a small business owner.

1. Attract Attention
Small business people with a strong personal brand will find it easier to attract attention. Simply because people, especially the media, are interested in stories about people and businesses that are developing and growing. If you are someone who has become an expert in your industry and you establish your brand by means of leveraging on social media and blogging, opportunities for greater recognition can just come knocking on your door. Every bit of exposure you get is exposure for your business and vice versa.

 

2. Stand Out From The Rest of Your Competitors
If you establish a personal brand and become recognized by your target audience and other potential clients and consumers, you will stand out from the rest. When those clients and consumers are making buying decisions, you’re already worth more to them than everyone else because they’ve attached to your story and therefore your brand.

3. More Opportunities For Speaking Events And Expanding Your Network
You will be invited to more speaking events when you become recognized and have built a reputation. This will become an opportunity for you to expand your network and meet more people. This is something that you can use to your advantage both for your business, as well as for your personal brand. These events are going to be an excellent opportunity for you to raise your profile even further and make valuable connections.

4. Redirect The Focus On You
With a well established personal brand, it doesn’t matter anymore whether you own a business or not. You become a trusted and a go-to person who will be known as an expert in your field or industry. People will rely on your knowledge and expertise. When people want you in their corner and you are selling something,what are they going to do? Buy from you.

 

5. Let Your True Self Shine Through
One of the benefits of building your personal brand is that it allows the real you to be recognized, it is all about who you really are, and what you think of yourself. It is not about what other people think of you and how they perceive you. If you invested so much time and energy in building your personal brand, you will do everything to protect it. And when you do, you will not be settling for less anymore, but will always strive to be better every time.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

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At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

4 Personal Branding Tips To Help Grow Your Small Business

Many small business owners underestimate the power of brand building. Personal branding allows you to stand apart from the crowd, and it’s a powerful tool for growing your business.

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Personal branding tips to help grow your small business

And here’s the best part about it: You can use your personal brand to grow multiple businesses at the same time, or even transfer it from one business to the next, in case your current venture doesn’t work out.

With the widespread adoption of social media and mobile internet, it has become easier and cheaper than ever to develop your own brand and leverage it to increase the visibility of your business, gain customer trust, and forge new partnerships.

A strong personal brand is an efficient way to grow your business. Below we’ve gathered 4 tips that help small business owners accomplish this without getting overwhelmed.

 

Create your personal brand statement

You’ve already done this with your business, now it’s time to do it for yourself. It may be tempting to jump right in and build your website and profiles, but that’s a mistake. Don’t put the cart before the horse, instead take some time to reflect on the core of your personal brand now to help yourself later. Your personal brand statement is a one-sentence catchphrase that describes who you are and what you do. This succinct description of you should explain your mission and encourage people to ask more questions.

How do you get to that one sentence? Well, think about these things and take notes:

How do you want people to perceive you? What do you want them to think about when they think about you? Do you want to be known for having a specific skill or expertise? Are you a marketing guru or a small business expert?

Write down the words and phrases that best describe you, especially the ones that are related to your business, industry, and skills. Include how your colleagues would describe you. How do people benefit from your presence in their team or workplace?

Also, include your credentials, goals, values and special skills. Think about what kind of roles you’re comfortable with. Are you an entrepreneur? A manager, team leader, or a business owner? It’s just like developing a character for a movie or a novel.

Be as detailed as possible. This will help you get a clear idea of how to present yourself to your target audience.

Now you can begin distilling all of that down into a sentence, (or two).

 

Establish channels to connect with customers and clients online

Now that you’ve created your own personal brand statement, it’s time to really get your hands dirty with personal branding. Start by creating (or optimizing) your profiles on major networks like Facebook, Twitter and LinkedIn. And if you don’t have one already, build your personal website.

You want people to connect with you, get to know you better. So display your name, a professional photo, and short bio, (about who you are, what you do and how you can be helpful), prominently on your website. Ensure that you mention your skills and accomplishments in your bio, and portray yourself as an expert at what you do.

Make sure that:

-Your name is consistent throughout
-You include a version of your personal brand statement
-The profiles are optimized for search engines

By building these profiles and a website, you create hubs of information about yourself while showing customers that a real person runs your business. This also shows that you’re accessible. Establishing platforms to connect with customers and clients online shows that you want to engage with them and helps establish a sense of trust. This is one of the most fundamental things you can do when it comes to growing a small business with your personal brand. Your clients not only need to trust your company – but you! Your customers and clients need to trust that what you are selling them is safe and effective, that they will receive your product or services when you say they will, that your employment practices are honest, and that this exchange is secure. By cultivating your presence on social media and building an active website, you establish trust via transparency with customers.

 

Tell your story

The most memorable personal brands are the ones that have mastered the art of storytelling.

People are always interested in knowing the story behind your journey. What brought you here? What challenges did you face on the way and what did you learn? Who do you look up to? What do you believe in?

Also, don’t be afraid to share behind-the-scenes stories about yourself. Do you love Game of Thrones? Are you learning how to play the saxophone? Share it. Your audience will be happy to know that you’re a human, just like them.

Write about your entrepreneurial experiences and publish them on your website/blog, as well as promoting them on your social media profiles. However, while doing so, it’s important that you don’t appear to be all over the place. This brings me to my next point:

 

Be consistent

Provide a consistent experience to everyone, no matter how you interact with them (via social media, email, office, networking events, phone, etc). When they repeatedly come across the same personality, it will become easier for them to recognize and recall you.

Use the same name (spelling and case), profile photo, and bio everywhere, whether it is your own site, blog, external sites, social media platforms, business directories, or online listings.

Position yourself consistently. For example, if you describe yourself as a small business expert, do so on all websites and forums.

 

It takes time and effort to build a personal brand—the trick is to be useful and consistent. As you develop your brand, you’ll discover new opportunities and realize that you’re able to grow your business by simply being yourself.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

Amplify Your Small Business Brand Through Event Marketing

Whether you’re a traditional bricks-and-mortar store or an online business, you know that your brand is about much more than just your logo. It’s the feeling your products evoke and the ideas people associate with your company  that makes all the difference to people’s engagement with your company, and their willingness to invest.

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Amplify your small business brand through event marketing


That’s why events are such a powerful way to build your brand.  It can give you a chance to mingle with customers/clients, provide additional networking opportunities, and even help produce some revenue.

 

However, hosting an effective event requires a lot of planning and preparation. A hastily thrown-together event can damage your business by wasting money or tarnishing your brand. You might feel like you are flying by the seat of your pants with your event, but you don’t want others to know that!!


Here’s a quick guide on how to build a strategy to amplify your small business brand through event marketing.

 

 

Decide whether to join in or D.I.Y.


Whether as a vendor, speaker, or sponsor, there are plenty of ways your small business can get involved with existing events. These partnerships let you take advantage of the reputation of established events — without all the effort it takes to organize your own event.

But if you really want to make a splash with your brand, the best way is to organize your own event. You can start small: Your first event might be a simple Grand Opening event, an Open House, a Meet & Greet or a Launch Party.

 

Create an event brand.

As a business owner, chances are you already put a lot of thought into your marketing. When you throw events into the mix, it’s important they have their own brand focus. You can create an event with its own memorable appeal. Here’s how:

  1. Make it unique. Offer something other events don’t. That might mean a compelling celebrity guest, like a local chef or visiting expert. Or it might simply mean an experience they can’t get anywhere else. 
  2. Make it meaningful. Consider your target customer base and what they really want. You can do this by researching the needs of a demographic. Or if you already have customer data from past events, sales, or even surveys, use the data to inspire experiences that will satisfy your audience. 
  3. Make it authentic. Yes, you’re doing this to build your brand. But if you’re not throwing events that speak to what your business represents, people might have a good time — but they won’t become loyal customers.

 

Creating events with an intentional eye on brand is critical, but once the event’s in motion, it’s equally important to ensure a smooth, enjoyable experience that has people leaving as raving fans.

Make the experience easy for attendees.

You’ve done all the legwork to conduct a fabulous event. But now your attendees — who were so excited by your promotion — are stuck standing in lines instead of enjoying themselves.

One of the easiest ways to derail your brand is with poor logistical planning. From the get-go, make it easy for attendees to do things like:

Buy tickets. Team up with an event ticketing platform (like Meetup.com) that has a simple ticket purchase process built for all kinds of electronic devices.

 

Purchase merchandise, food, and drinks. Contact a local caterer or chef who can help you with food and drinks at your event. You may also offer them sponsorship and tie up with their services for a certain period of time. This way, your event will be known for your “feast offering” and at the same time help a fellow small business owner to market his services. Win-win!

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

Benefits of Sponsoring A Small Business’ Event

Sponsorship is a great way to increase your authority and competitiveness within your business’ niche. If your target audience relates to the business that you choose to sponsor, the potential to improve your company’s image, status and reliability grows immensely. It also gives you the opportunity to get your brand in front of a new market of potential customers, exposing a variety of new marketing opportunities.

 

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Benefits of sponsoring a small business’ event


Amazing value for money

In sponsoring small a business’ event, you spend a fraction of the cost of other forms of marketing. You can associate yourself with an event that closely targets your audience. Whether the number of people attending the event, or the amount of media coverage, is small or large, the return on investment can be very high.

 

More accommodating

Organisers of smaller, local events tend to be much more responsive and flexible in accommodating your requests. Would you prefer a larger stand? A description on their website? A handout supplied to all attendees? Most local events will like the fact you want to do more, whereas corporate events are much stricter in what they will and won’t allow you to do.

 

Be seen as a grassroots supporter

If you sponsor a solid number of small business events, you position your company as a supporter of ‘real’ people and affordable events. Research proves that people relate to a brand in a personal way after attending an event.

 

Meet people and network

If your business is 100% online, this is a great opportunity to get out there and meet people. You can get valuable feedback on your products and speak face-to-face with prospective clients. If you already have face-to-face time with your clients, here are some new prospects for you! Small business events are also a great networking opportunity to meet new B2B suppliers, or to become one yourself.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

Wait… I Can Get A Sponsor For My Business?

When small businesses need a little extra cash, many owners don’t head to the bank for a loan, they go in search of sponsorship deals. These mutually beneficial agreements offer advantages to both sides. Your small business gets the extra money it needs and your sponsor enjoys the additional opportunity to promote their brand. Finding a sponsor can be a challenge, but with the right amount of preparation and persistence, small business owners can find their match.

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How to get sponsors for your small business

 

Choose a Like-Minded Business

It’s important to choose a sponsor with a similar brand to your own. A sponsorship deal needs to make sense to your potential sponsor or they won’t agree to it. Likewise you don’t want to confuse your client/customer base, as the saying goes… “A confused mind doesn’t buy”.  Brand similarities can include characteristics such as values, target market, approach and more.

 

Focus on the Sponsor

The focus of the initial meeting should be how the sponsorship can help them. Instead of spending a lot of time discussing how sponsorship can have a positive impact on your small business, you should inquire about the goals of the sponsor.  You should spend the meeting discovering ways to make the sponsorship benefit the business and you should never forget about the benefits to your sponsor throughout the entire arrangement.

 

Create a Plan

You can’t just speculate about potential benefits for the sponsor and then walk away waiting for them to pick up the ball, you have to act. Create an action plan explaining exactly how your business will promote your sponsor. When the sponsor has an actual plan to review, they’ll feel more secure giving you their support, as they’ll know exactly what to expect from the deal. Taking the initiative to create a detailed proposal will give you a competitive advantage over others vying for a deal with the sponsor.

 

Perks!

It never hurts to add a few perks into the deal to get them to agree to the sponsorship. There are a wide variety of bonuses a small business could offer, including free tickets to events you hold, the opportunity for the sponsor to hold workshops or product demonstrations at your business, discounts and free samples, and the more you look for them, the more perks you can create.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

 

Take Your Small Business to the Next Level

Entrepreneurship is one of the most challenging endeavors a person can take on. While the potential rewards are great, the work is not always easy. The word BRUTAL is not too much of an exaggeration on the toughest days.

 

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Taking the next level for your small business

 

Many successful small business owners have at least one thing in common: the ability to see the big picture and envision what their success will look like tomorrow and well into the future. Here are some of the activities you should consider if you want to take your small business to the next level.

 

  1. Set Goals To Actively Push Boundaries

Goal setting can be a great way to clarify your focus, measure progress and track achievements. And for the most successful among us, goals also present an opportunity to push the lines of your comfort zone and take calculated risks.

The more you are willing to stretch and challenge yourself, the more you have to gain over the long term. Creating a plan for this growth in the form of long- and short-term goals, a business plan, or even single targeted tasks can help your business reach new levels of success.

 

  1. Focus On Your Existing Customers

Discovering ways to boost your sales to existing customers is an easy and cost effective way to earn more revenue. Instead of just selling a particular product, think of some complementary products or services that your customers will find useful. Find your own business equivalent to the classic sales question: “Would you like fries with that?”

You can also use volume discounts to get customers to buy more of your product. Offering incentives to buy more is also a great way to earn more sales. You could offer a free product if a customer buys a certain amount. If you have a bricks and mortar store, you can give your customers a loyalty card that entitles them to a free product or service after they buy a certain number of times.

 

  1. Commit to Continuous Learning

You should understand that no matter how much you achieve, there will always be more to be learned and applied for even greater success.

Even if you don’t have the time or the desire to learn in a traditional classroom setting, there are a number of ways you can advance your knowledge and continue to learn so your business can continue to thrive.

Continuous learning can take the form of online training, self-paced programs, collaborative opportunities, mentoring, and even reading.

 

  1. Learn How to Delegate

Whether you have employees, subcontractors or family pitching in, learning how to delegate effectively can be the difference between reaching new heights and burning out.

Many small business owners are accustomed to doing a variety of things themselves instead of enlisting the help of others, so it can be challenging to identify the tasks you don’t need to do yourself and assign the work to someone else. Once you overcome the challenge, though, you will have more time to dedicate to what you do best, grow your business.

 

  1. Develop a Strong Web Presence

As you know, having a web presence is  essential to the success of your business. If you want people to buy from you, an effective website is key. When prospects visit your website, you need to show them that they can trust you to deliver the results they need.

The most important component of an effective website is your content. You have probably heard the saying “content is king.” It’s true. If your website does not have useful and compelling content, you will not earn more customers. By providing helpful content to your visitors, you can build trust, gain credibility, and convince your prospects to become paying customers.

 

  1. Change Up Your Marketing Activities

Many small business owners understand how online marketing can add a new dynamic to promoting their goods and services. The most successful small businesses are willing to explore new outlets of online marketing, in combination with their offline marketing activities, to see what produces the most interest.

Constantly changing, testing and mixing your marketing activities can be a valuable way to see what works, what doesn’t and what type of result it produces.

 

 

Yes, growing a business is hard, but it is not impossible. If you’re willing to work hard and take the right steps, you can build a thriving enterprise. Using the tips given in this article will help you become the business owner you wish to be.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.

Risks Small Business Owners Must Take

“Why are you doing this? Nobody ever does business this way. You are going to make a huge loss. Don’t do this there is high-risk involved.”

 

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Risks small business owners must take

 

If you are an entrepreneur, you might have heard these comments… lots of times in your career. Ordinary people don’t envision the things as an entrepreneur does so they’re unable to think of the results and success that lie behind the risk.  It is only the dead fish that go with the flow, so you don’t have to follow the norms or have a pre-set approach to business. If you are trying to bring a change and you have a revolutionary idea for a product or service, why follow the methods that everyone else is? There is no reason to do something only because everyone else is doing it.

For most, the prospect of making your own decisions and being in charge of your own destiny is worth it. But if you’re going to be successful as an entrepreneur, you have to be prepared for the risks and challenges that come with it.

The following are risks that every entrepreneur must take, from ideation to ongoing development:

 

Abandoning the steady paycheck.

Before you venture into the world of business ownership, you’ll first have to say goodbye to your current job, and in some cases, your career. Some people have the luxury of a backup plan, an option to resume your career in case things don’t go well in your independent business.

But for most starting entrepreneurs, the choice is a risky plunge. There’s no guarantee of your personal income, especially in the first few months and years of your company’s existence.  You’ll probably be too busy to secure or sustain an alternative line of income.

 

Sacrificing personal capital.

Some entrepreneurs are able to start their ventures relying solely on external funding. That usually means a collection of investor contributions, grants and loans, and results from crowdfunding campaigns. But many entrepreneurs also have to dive into their own bank accounts and personal savings to get things started.

You may not need to completely liquidate your nest egg, but you will have to front at least some personal money, and that means abandoning, or at least diminishing, your safety net.

 

Trusting key employees.

When you first start a business, you won’t have a full team of employees working for you. Instead, you’ll probably have a small, tight-knit group of people working tirelessly together in an effort to get things up and running. You’ll have to put an overwhelming amount of trust in them, especially if they have special skills that are hard to find and are willing to start work at a lower salary than the industry standard.

For example, if you hire a single, experienced lead developer to work on your product, you’ll need to have absolute trust in their ability to get the job done on time. Otherwise, your timeline (and your product) could be fatally compromised.

 

Sacrificing personal time.

Entrepreneurship takes a toll on the average person. You’ll spend countless hours doing work to make your company successful, and your remaining hours worrying about what you have or have not done thus far. You will lose sleep, you will miss out on personal time, and you will experience much more stress than usual.

The rewards of entrepreneurship often outweigh risks, but you have to be prepared to live this type of lifestyle.

 

Risks shouldn’t steer you away from pursuing entrepreneurship. Instead, see them for what they are: necessary obstacles on a greater path. There’s no way to avoid the risks you’ll face as an entrepreneur. By recognizing these risks, you can prepare for and mitigate them.

 

#ourplacemelbourne #ourplaceisyourplace #melbournemeetingrooms #meetingrooms #eventorganisers #boutiqueeventspace #melbournevenue #morethanjustavenue #melbourneevents #businessbuildingevents

* * * * * * * * * * * * * *
At Our Place Melbourne we are passionate about doing everything we can to make your event outrageously successful. Despite only launching in March 2017 we have made a big impact with our high value offering, our dedication to community, and our commitment to offering a uniquely personalised event hosting service for all of our clients and their guests. Stay tuned for our next big announcement. It’s always just around the corner. And please, don’t hesitate to contact us here, or in Facebook. Or email us on info@ourplacemelbourne.com We are only a message away.